Hey there, Good MorningEvening!

“Selling once is easy. Getting someone to come back is not.”

I build the content, communities and marketing that earn it.

- Mehr Patni.P

See the systems My Copy Playbook
Mehr Patni
  • Creative Thinking
  • AI Systems Builder
  • Copywriting
  • Performance Content
  • UI/UX Expert
  • Consumer Psychology
  • Campaign Analytics
  • $1M Raised on Television
All things AI

Tools I use. Systems I built.

A founder's second brain

Trained on his own books and talks. Every post now arrives in his voice. He only has to say yes.

Open GitHub

A marketing agency, as software

Outreach, creative production and ad review at Stratos, handed to agents. The work scaled. The headcount did not.

See Architecture

My chief of staff

It researches, writes, builds and checks its own work. Correct it once and it never forgets.

See Architecture
Content & Community

The work, and what it travelled on.

Reel · 710k views · 2,360 likes

Best performer

The one that travelled furthest.

Open Instagram →
Post · 233 likes

Community content

Case studies for a founder network.

Open Instagram →
Reel · 412k views · 500 likes

Reach without spend

Part of the 65% organic engine.

Open Instagram →
Reel · 78k views

Format test

Kept in because the learning was the point.

Open Instagram →
Reel · product explainer

What’s your cognitive score?

A clinical test, explained in one scroll.

Open Instagram →
Reel · collab with Draper TV

Why the founder built it

His father had Parkinson’s. Hence the company.

Open Instagram →
Reel · creator collab · 339 likes

Strategic creator partnership

A recurring series with neurologist Dr. Sid Warrier.

Open Instagram →
Reel · 4,897 likes

The expert, in three seconds

Most engaged post. The first three seconds did it.

Open Instagram →
Reel · topical

Are we remembering less?

Biometric payments, turned into a memory question.

Open Instagram →
Playbook

Popular GTM strategies I swear by.

Go to market

Every portfolio shows outputs. This is the diagnosis.

$1M raised across Shark Tank India and Meet the Drapers.

A newspaper report of Ivory raising $1 million
Case Study Full Article

Built a 3,000 member WhatsApp community of caregivers before the product shipped.

Three announcements in the Ivory WhatsApp community: a brain health game, a Meet the Drapers vote, and a workshop livestream
Case Study

One voice across the UK, US, Malaysia and UAE.

A newspaper report of Wahed Invest raising $25 million
Case Study Full Article
Free to take

The GTM shelf. Open, and worth your time.

Six Claude skills for GTM

Outreach, prospecting, scraping, voice. Drop them into Claude Code and they run.

Built by Lucas Linares

Open GitHub

68 tools, sorted by job

Enrichment, intent, deliverability, attribution, across fifteen categories.

Built by Kate Kruger

Open GitHub
Brands & Archive

Shipped for MNCs, startups and everything between.

HoverTap
GuidesFor my junior writers. Websites, social, brand voice and your own, with prompts to paste. Pitch Deck · FelloA GTM teardown of an AI real-estate platform, built unasked. Pitch Deck · The Gulf LayerA content audit of a design platform's Arabic library, built from its own sitemap. Asian Paints WebsiteThe content repository, built on Adobe Experience Manager. Product DescriptionsProduct pages written to close the sale. Amazon A+ ContentEverest, Freudenberg Gala and Bergner, on Amazon. EditorialWahed's journal. SEC-compliant financial writing for 400,000+ investors. E-books & PlaybookThe Brain Health Playbook and Brain Health Matters, built as lead engines. Health ReportsClinical cognitive reporting, written for patients and clinicians. YPO Founder VoiceWriting in a founder’s voice for his YPO network. BrochuresPrint and collateral. Brand Comic MascotCharacter, illustration and story writing.
Outside work

Same person, fewer slides.

Mehr as a child
Hopes and dreams
With children in Mumbai
Building the new gen
Tower Bridge, London
While roaming the world
A sunset walk
Finding my passion
Dubai Marina
Finding my place
With Sahil under the Burj Khalifa
Found my person
Say hello

Want me to audit your content, build you an AI system, or talk community?

I’m all ears.

Email me Read CV